Many companies lack clear vision of their current product portfolio and have difficulties to determine the trends that will influence their categories most heavily. Having a clear vision allows you to be on top of your own category, a necessity if you enspire to become category leader and develop your brand and products into adjacent markets.
At Koos we approach ‘product vision design’ from a brand and consumer perspective, taking into regard major current and future influencers.
Using Context Mapping and Morphological Research we are able to have a full understanding of your current customer. Using our Market Analysis tool we can map out potential new markets that will fit your company on a brand and production level. Last piece of the puzzle is a thorough understanding of the latest and future trends necessary to determine the best direction for the future.
But most important is the connection your brand has with your products. Both brand- and product vision have to completely aligned. At koos we know how to expand the scope of the brand through new product development.