Defining areas for innovation first instead of immediately diving into concrete ideas will align your offer with your brand, provide guidance for your innovation process and increase internal support.
We often see that ideas created during workshops have difficulties to survive outside the brainstorm workshops. Different stakeholders misinterpret the strategy or goals behind them and they quickly die a short death. One way of giving some durability to your innovation efforts is to start of with defining broader opportunity domains, in stead of a concrete product or service. Ideas that come out of an Opportunity Domain can be traced back to the original strategy or insight, and will therefore enjoy greater support within the business.
1. Workshop preparation (15 min)
Print Opportunity Domain sheets - click to download
Koos Kanskaarten (optional)
Client Value Scan results (optional)
Brand Value Scan results (optional)
Post-its & pencils
2. Define interesting trends & dynamics – team (45 min)
Discuss, present and use chance cards, insights, trends, or anything else you might find interesting to create areas of interest. Give each area a catchy title.
3. Turn areas of interest in opportunity domains – split teams (45-90 min)
Use your Opportunity Domain sheets to define and build each area into one opportunity domain. Present to the rest of the team and discuss and rate each Opportunity Domain using the strategy wheel.
4. Create a roadmap (15 min)
Select the best rated Opportunity Domains and put them in a roadmap. You can add concrete timelines and milestones if desired. Digitalise the results.
5. Explore each Opportunity Domain (60 min)
You can explore each individual Opportunity Domain during brainstorm session. Plan these sessions upfront using your roadmap.
Use our Opportunity Domain exercise yourself or together with your team.
Need a little help getting started? Call the Koos hotline at 020 753 0154!