Online Innovation – the internet is a resource and not a milestone by itself.
Many companies feel the need to extend their online presence or service but do not have a clue why or how. If you start by saying “we should do a blog” or “we should create a page on a social network” or “we should create a community” you should probably reconsider your approach. The POST method is a simple step by step approach to getting the most out of the internet, for you and your customers.
Ask yourself why you want to venture online. Define your overall ambitions and aspirations and see how the internet can help you achieve your goals and extend your total brand system of products, services and communication.
1. Workshop preparation (15 min)
Print POST Method Sheet - click to download
Post-its & Pencils
Client Value Scan results (optional)
Brand Value Scan results (optional)
2. People (20 min)
Who are you targeting?
What are their general needs and context?
What is their online behaviour?
What are their pains and gain?
3. Objective (30 min)
What are your overall business aspirations?
Determine how the internet can help you to achieve these aspirations.
Break it down into tangible and simple objectives.
Pick one objective.
4. Strategy (30 min)
Determine what needs to be done to reach your goals.
What will success and failure mean to your business?
Define a small businessplan if desired
5. Technology (30 min)
Understand/ research the latest online trends, tools and technologies
Now it is time to define if you need a website, blog or App.
It simply depends what fits your strategy best.
Use the POST method yourself or together with your team.
Need a little help getting started? Call the Koos hotline at 020 753 0154!