Creating a complete new service to launch Pon Power into a new market.

Result:
An ambitious and differentiating service tailored at the needs of the client and giving the Pon sales team all the tools they need to sell a new great service.

Project:
Brand Strategy
Service Design
Development Roadmap
Design

Next to develop some hands-on tools to get your innovation efforts started, we’ve come up with an awesome tool to help you pick the best tool for your workshop. We believe real value is created by a) understanding your customer and b) doing everything according to an inspiring brand vision.

Therefore we’ve clustered our tools in three areas:

Know your customer
Client Value Scan^TM - A refreshing perspective on your clients

Build an inspiring brand vision
Brand Value Scan^TM - For an inspiring brand vision

Create value
Customer Journey Mapping – Product & service ecosystems
Koos Opportunity Domains – Forward thinking
POST Method – Online Innovation
Koos Inspiration DeckTM – Creativity unleashed

Need a little help getting started? Call the Koos hotline at 020 753 0154!

1. Workshop dynamics
Workshops are meant to be special sessions in which the ‘normal’ hierarchies and structures don’t apply. In a workshop setting everyone is expected to contribute with his or her own expertise. Criticism should be postponed, and ideas of others should be built upon. Have people present their results to each other and discuss them. One of the main goals of every workshop is to come to a shared understanding on a certain topic and discussion is essential to that.

2. Facilitator
A good workshop has a good experienced facilitator who has some distance to the workshop’s challenge and who understands and has experience with workshop dynamics.

3. Diverging, clustering, converging
There are three distinct stages in most workshops:
a. Diverging stage: generating many ideas, without criticising them, freely associating and building on each other’s input.
b. Clustering stage: in which the generated outcomes are organised and structured,
c. Converging stage: in which criteria are formulated, choices are made and ideas or solutions are specified and detailed. These three stages are different in character and should be treated accordingly by the facilitator (eg: diverging: no criticism, open atmosphere, converging: more strict and structured)

4. Group size
The ideal workshop group size is 6 people. If the group gets bigger, it’s best to divide it in smaller teams, but this requires extra logistics and facilitation.

5. Group expertise
The ideal workshop group consists of people with diverse expertise and backgrounds. Adapt the group to the theme of the workshop and get specialists involved. Don’t be afraid of opposing characters or backgrounds. If you explain the rules well these should lead to better results.

6. Facilities
Make sure the workshop is conducted in a room with enough daylight and fresh air, water, food, paper, felt pens, post-its etc. It can really help if you can organize a break out session to a different room or location.

7. Time
Make sure that the workshop doesn’t last too long. Some time pressure helps to get to the point quickly and to not fall back into daily routines. If you organise a full day workshop, make sure to include an excursion, a good lunch and maybe some kind of inspiring entertainment.

8. Plan
Make a detailed workshop plan. The more detailed you make it, the easier it will be to improvise if something doesn’t quite run according to plan. Plan each exercise in terms of input, expected actions and expected output. Allow for sufficient time for presentation and discussion between exercises.

Lots of companies are focused on their own products and technology. By looking through they eyes of your customer you’ll find refreshing insights on their perspective.

Understanding your client allows your team to quickly focus and add value to your business.

It is important to do the quick scan together with your team as going through the process together is as important as the results.

Workshop preparation (25 min)
Print Client Value Scan sheet (5 times) - click to download
Post-its & pencils Scissors & glue/tape Magazines (the more the better)
Send homework to team

1. Homework & Ice breaker – team (30 min)
Everyone describes 2 important clients using pictures and quotes.
Present them to the team and discuss their different (primary) needs.

2. Cluster your different clients – teams (30 min)
Look for common denominators in the needs of your clients and cluster them accordingly. Aim for 3 to 5 different segments, and give them a catchy name that is relevant to their behaviour and your market (e.g. the Strategic Planner)

3. Understanding the different segments – team (30 min per cluster)
Break up in teams and divide your clusters. Use post-its and one Quick Client Scan sheet per cluster to define the different aspects and needs (1-6).

4. Bring your segments to life – team (30 min per cluster)
Bring each segment to life (7-9) by making personas based on their specific needs. Use magazines, glue, tape, pencils and the quotes and pictures of your homework to fill in the rest of the sheet.

5. Digitalise & print – you
One dedicated person digitalises each persona and distributes the results to the rest of the team.

Use our Quick Client Scan together with your team. 

Need a little help getting started? Call the Koos hotline at 020 753 0154!