Update: Koos has been busy!
It’s been a while since our last post, so I took some time to write an update. What we’ve been working on: Jules has been in Melbourne for four weeks already. He is...
Read More →0 Comment
Innovation: an adventurous path worthwhile taking
As designers we are constantly questioned about our impact on the financial results of a company. Business is interested in our methods but the final two (decisive) questions are always asked at the...
Read More →
Koos’ birthday!
Last Wednesday we celebrated Koos’ first birthday. And because you can’t let such a milestone pass without a party, we organised a little get together with our clients and relations. It included a boat trip...
Read More →
Our unsustainable existence?
Koos was invited at a fabulous workshop last week, where a lot of smart people from different companies came together to think about sustainable solutions for consumers. And again I realised that most...
Read More →
Strategic Design is a way of thinking
As ‘Strategic Design’ is a new discipline, it is also poorly understood by the market. So let’s clear up the fuzziness around it for good and for all. First of all we need...
Read More →
Rise of the Private Labels – the last stand of the brands
Where the 80′s became the decade of super brands, we see that nowadays these same brands are fighting a losing battle against the private label of the retailers. Or do they still have...
Read More →
Companies that put design at their core perform better
The red dot institute – yes, the one that hands out the awards – has researched the performance of listed companies that have received a ‘designteam of the year-award’. The ones included are...
Read More →
Client launched: !SYOU co-designed sneakers
Last week one of our clients launched. !SYOU is a new high end sneaker brand that likes to do things a little differently from most sneaker brands. !SYOU doesn’t associate itself with sports, but focusses...
Read More →
Design thinking: How to convert need into demand
While the 20th century seemed to focus solely on the enterprise as an economic unit, the 21st century shows a shift in this focus. A shift towards a more customer-focused approach, where design...
Read More →
The power of Context Mapping
What is context mapping? Context Mapping is a generative technique, developed at the faculty of Strategic Product Design at TUDelft. Quote: “Contextmapping is a procedure for conducting contextual research with users, where tacit...
Read More →