Maximising your brand value
Strong brands are important assets of companies. For example, Google’s brand is estimated to be worth over a 100 billion. And we’re not talking about tangible assets here like real estate, patents or...
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Koos’ brandmodel – Helping you map and leverage the strengths of your organisation
Koos’ brand model is a hands-on tool to help you grow your business At Koos we believe in hands-on tools. A tool that is simple and effective. A tool that helps you managing...
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Koos Consumer & Brand focused innovation approach – COBRA
Koos has a unique approach to innovation. We believe in a consumer and brand focused approach. Simply said there are 5 steps involved in developing products, communications and services. 1. Understand your customer!...
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