31. 03. 2010
Contextmappingtools

The power of Context Mapping

What is context mapping? Context Mapping is a generative technique, developed at the faculty of Strategic Product Design at TUDelft. Quote: “Contextmapping is a procedure for conducting contextual research with users, where tacit...

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21. 02. 2010
Stuck

Dump it

A lot of companies have a lot of ideas, but find it difficult to have a clear view on what to press forward and what to abandon. This is nothing weird. After sitting...

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18. 02. 2010
Koos COBRA innovation model

Koos Consumer & Brand focused innovation approach – COBRA

Koos has a unique approach to innovation. We believe in a consumer and brand focused approach. Simply said there are 5 steps involved in developing products, communications and services. 1. Understand your customer!...

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