Service design by KoosKoos' view on designing value adding service systems |
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Use explorative research to build a solid foundation for your strategy Explorative research is the first step towards a sound strategy, based on the needs of your customer and the strengths of your...
Read More →Last Tuesday Koos went to the Design Management Network meeting in Breda. The subject was ‘Emotional innovation in design’ and included a special presentation by father and son van Kralingen, who have recently published a...
Read More →Lack of shared vision of the desired brand image is a common problem within companies. Most employees have a general idea of the core values of the company but rarely do all activities...
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