Service design by Koos

31. 03. 2010

Design thinking: How to convert need into demand

While the 20th century seemed to focus solely on the enterprise as an economic unit, the 21st century shows a shift in this focus. A shift towards a more customer-focused approach, where design...

25. 03. 2010

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Product Vision – expand the scope of the brand through new product development

Many companies lack clear vision of their current product portfolio and have difficulties to determine the trends that will influence their categories most heavily. Having a clear vision allows you to be on...