Maximising your brand value
Strong brands are important assets of companies. For example, Google’s brand is estimated to be worth over a 100 billion. And we’re not talking about tangible assets here like real estate, patents or...
Read More →0 Comment
Dutch companies lack a clear vision
According to an international research (article in Dutch) under 3000 managers, only 36% of Dutch companies have an inspiring vision. And that’s a missed opportunity. Big time! How can a CEO make decisions,...
Read More →
Design thinking: How to convert need into demand
While the 20th century seemed to focus solely on the enterprise as an economic unit, the 21st century shows a shift in this focus. A shift towards a more customer-focused approach, where design...
Read More →
The power of Context Mapping
What is context mapping? Context Mapping is a generative technique, developed at the faculty of Strategic Product Design at TUDelft. Quote: “Contextmapping is a procedure for conducting contextual research with users, where tacit...
Read More →
Mega Trends for 2010: “Time for the big clean up”
2010 will be undoubtedly the start of another interesting decade. Has the global recession really ended? Will the aftermath cause pain for years to come? With varying predictions on the length and severity...
Read More →
Future scenario building
There are different levels of innovation to be focused on. Where most companies are focused on short term profits, simply because shareholders demand fast results, long term vision will in the end turn...
Read More →
Product Vision – expand the scope of the brand through new product development
Many companies lack clear vision of their current product portfolio and have difficulties to determine the trends that will influence their categories most heavily. Having a clear vision allows you to be on...
Read More →
Dump it
A lot of companies have a lot of ideas, but find it difficult to have a clear view on what to press forward and what to abandon. This is nothing weird. After sitting...
Read More →