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I
offer a holistic approach: from research, with the right
strategy to concepts
Get the most out of your innovation efforts and make sure
your new concepts are based on a sound foundation to create
real value.
1. Explorative research
Our unique combination of Contextmapping
and Morphological psychology delivers grounded, visual and
usable consumer insights, providing structure and inspiration
to the next steps. Read
more…
2. Strategic platform
Together we develop the right strategy that will give direction
and inspiration to the development of your brand, products,
services and communication. Based on the needs of your customer
and the strengths of your brand. Read
more…
3. Value creation
Using your strategic platform, we will explore growth opportunities
and craft them into a sound innovation plan. Through ideation
and concept testing, we will create concrete concepts, ready
to take into development. Read
more…
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A
unique mix of academically proven methods and tools
I have combined the ultimate mix of methods and ways of
thinking to create a unique process with workable tools.
The result? A holistic approach to innovation, where value
creation is always based on your unique strengths and the
wishes of your customers.
Tangible and visual results
Nobody wants results to end up in a drawer. That’s why I
make sure my results do not only inspire, but are also usable
and easy to understand. This ensures that everyone will
use them in their daily business.
Intensive collaboration
While results are obviously very important, the process
to get there is just as important. That’s why I go through
the process together with your team. This creates a strong
feeling of shared ownership, while at the same time your
employees learn how to work with state-of-the-art methods
for innovation. |
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Some problems clients approached us with
"I want to launch 10 new products, can you help
me with a structured approach?"
"How can I differentiate from competition to improve
margins?"
"Can you help us develop an inspiring vision for
our innovation department?"
"Our number of visitors is in decline, can you
help us to achieve growth again?"
"We want to enter a new market with a full service concept. Can you tell us what approach works best?"
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Koos'
founders & team
Everyone in my team graduated from Delft University of
Technology with a Master in ‘Strategic Product Design’ and they are all service design experts.
Jules Prick
After working for a brand and marketing consultant in Melbourne
for a few years, Jules co-founded Koos in Amsterdam. Jules
loves to discover and structure new consumer insights and
turn them into growth opportunities.
Robbert-Jan van Oeveren
Co-founder Robbert-Jan is an entrepreneurial type and already
had his first project management company while still studying.
He always looks at the commercial side, because a good idea
only becomes innovation if you can grow it into a successful
business.
Talent is always welcome!
Koos is about personal contact and the right people. If
you're a creative talent and think you can strenghthen our
team, just contact us and come by for a coffee!
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A refreshing approach to innovation
I think everybody agrees; you need to innovate in order to survive. But doing it while running your daily business is difficult.
I have a refreshing look upon innovation and how businesses can create better and more value for their customers. Curious what I can do for you?
Just contact me and let's get together.
space
Do you want to play? |
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© Koos 2011 | All
rights reserved |
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