Koos Service Design


We are a service design agency.
We design services people love to use
and train organisations to become customer centric.

What Koos Service Design can do for you

Design services

Build sustainable competitive advantage by offering customer centric propositions and services.

Improve customer experience

Create loyal and satisfied customers, and together build a strong brand.

Optimize processes

Create an innovation culture, boost efficiency and raise employee satisfaction.

Our expertise in Service Design methodology allows for these three subject to seamlessly come together, leading to an unbeatable service experience.

For every project we follow a tailor made process, using a specific selection of our own proven tools and methods.

Innovating for the world of tomorrow

The world around us is changing faster than ever. As an organisation is is no easy task to reinvent yourself, keeping relevant to your customer and realising sustainable growth.

Service design is a results-oriented methodology, with organisation can use to seize or create opportunities, test service concepts and commercialise them quicker than any other.

It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.

– Charles Darwin

Service Design in a nutshell


From a customer perspective, good services are based on his or her personal beliefs, drivers, needs or pains.


Differentiating services are based on everything related to the organization. Think proposition, product, brand, service level and company culture.

5 principles of Service Design

User centered

With every decision, put the user of the service first.


Look at the entire service delivery, from start to finish.


Work with a multi disciplinary team of designers, specialists and users.

Surface to core

Workfrom the surface of the service towards processes and systems deep in the organisation.


Use prototypes and solutions to quickly test and improve.

Tailor made solutions

No two projects are the same. Therefore we take on any challenge with a unique and tailor made approach, using our own proven set of tools and methods.

From insights to experiences

A unique service concept is based on actual customer needs. Explorative research of these needs is the foundation of every project.

The search for pains, gains and opportunities for new services starts there. This way, we are able to realize value for both the user and the organization!

5 reasons to use Service Design

Customers are willing to pay

86% of users is willing to pay more for a superior experience.

Retention is cheaper

Returning customers are 5x cheaper than new ones.

Retention leads to profit

5% higher retention can increase profits by up to 95%.

Bad experiences spread fast

Customers with a negative experience tell 10 peers, on average.

Customers can leave

89% of customers have left after a bad experience.

Interested in knowing what Koos Service Design can do for your business?

Call the Koos hotline at

+31 (0) 20 753 0154


Koos Service Design
Bos en Lommerplein 270-300
1055RW Amsterdam, Nederland

+31 (0) 20 753 0154



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